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Privacy Policy Notice


By accessing Pacifica2u or any of our mobile application (“the Site”), you hereby agree to the terms and conditions and this Privacy Policy Notice as set out hereunder.

Data Protection Act 2010

Pacifica Direct Sdn. Bhd. (“the Site Owner”) respects the User’s concern in relation to privacy protection. This Privacy Policy Notice describes the types of personal information we collect, how we use the information, with whom we share it, and the choices you can make about our data collection, usage and disclosure of the information. We also describe the measures we take to protect the security of the information and how you may contact us about our privacy practices. The phrase “PERSONAL INFORMATION” refers to information by which you or the device you are using to connect to the Internet.

Information We Collect

The Site Owner may obtain personal information about you from various sources, including this Site or the mobile application/version of pacifica2u.com.my when you call, email or communicate with us through our social media platform or when you participate in events or other promotions. We may also obtain information about you from our parent, affiliate or subsidiary companies, business partners and other third parties.

The types of personal information we may obtain include:

Your contact information (such as name, social media accounts, postal and email address, or phone number)

Contact information of friends or other people you would like us to contact

Username and password for the account you may establish on our sites

Payment details (including payment card number, security code, expiration date, cardholder name and billing address)

Shipping information (including the shipping address and phone number)

Demographic information (such as age, date of birth and gender)

Information you provide by interacting with us through social media, including photographs

Location information, such as the real-time geographic location of the device on which you install our mobile applications

Shopping behaviour and preferences, and a record of the purchases you make on our websites

Other details that you may submit to us or that may be included in the information provided to us by third parties.

In addition, when you visit the Site or use our mobile application, we may collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We also may use third-party website analytics tools (such as Google), that collect information about visitor traffic on our Site and mobile applications. The information we may collect by automated means includes:

Information about the devices our visitors use to access the Internet (such as the IP address and the device, browser and operating system type)

URLs that refer visitors to our sites

Dates and times of visits to our sites

Information on actions taken on our sites (such as page views and site navigation patterns)

A general geographic location (such as country and city) from which a visitor accesses our websites

Search terms that visitors use to reach our sites

How We Use the Information We Collect

We may use the information we obtain to:

Register you for membership at our websites, and manage and maintain your account on the sites;

Provide products or services you request;

Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone);

Maintain a record of the purchases you make on our sites;

Respond to your questions and comments and provide customer support;

Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you;

Enable you to communicate with us through our blogs, social networks and other interactive media;

Publish your testimonials about the Site, including on our websites and blogs, and on social networks (if we choose to publish your testimonial, we will include only your first name, last initial, city and state);

Manage your participation in our events, sweepstakes and other promotions;

Tailor our products and services to suit your personal interests and the manner in which visitors use the Site, the mobile applications and social media assets;

Operate, evaluate and improve our business and the products and services we offer;

Analyse and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read);

Analyse trends and statistics regarding visitors’ use of our Site, mobile applications and social media assets, and the purchases a visitor make;

Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;

Enforce our Website Terms of Use and Terms and Conditions;

Comply with applicable legal requirements and industry standards and our policies.

In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our Site and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors.

We may combine the information we collect with publicly available information and information we receive from our parent, affiliate or subsidiary companies, business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this section.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Online Advertising

On the Site, we may collect information about your online activities to provide advertising about products and services tailored to your individual interests. You may see certain advertisements on Site as we participate in advertising networks. Advertisement networks may include third-party advertisement servers, advertisement agencies, advertisement technology vendors and research firms. We are not responsible for the privacy practices of these third parties, and we encourage you to read their privacy policies, which may apply to these third-party programs. Advertisement networks allow us to target our advertising to users through demographic, behavioural and contextual means. These networks track your online activities over time across third-party websites or online services by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for the Site and our business partners that are tailored to your individual interests. The information our advertisement network vendors collect includes information about your visits to the Site and participated in the vendors‘ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the Site. This data collection and advertisement targeting take place both on our Site and on the third-party websites that participate in the advertisement networks. This process also helps us track the effectiveness of our marketing efforts.

Information We Share

We do not sell or otherwise disclose personal information about you, except as described in this Privacy Policy Notice.

We may share the personal information we collect with our parent, affiliate and subsidiary companies, business partners, advertisement network vendors and their participants and other third parties for the purposes described in this Privacy Policy, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We also may share personal information with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you: -

if we are required to do so by law or legal process (such as a court order),

in response to a request by law enforcement authorities, or

when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

We also reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Links to Other Websites

Our Site may contain links to other sites for your convenience and information. These sites may be operated by companies not affiliated with us. Linked sites may have their own privacy notices, which you should review if you visit. We are not responsible for the content of any websites not affiliated with our Site, any use of those sites, or those sites’ privacy practices.

Data Transfers

This is a Malaysian website subject to Malaysian laws, including those governing the privacy and security of your information. When we obtain personal information about you, we may process the information outside of the country in which you are located. The countries in which we process the information may not have the same data protection laws as the country in which you are located. We will protect your information as described in this Privacy Policy Notice.

How We Protect Personal Information

Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.

To further protect yourself, you should safeguard your Pacifica2u account, username and password and not share that information with anyone. You should also sign off your account and close your browser window when you have finished your visit to our Site. Please note that we will never ask for your Pacifica2u account username or password via email.

Updates to this Privacy Policy Notice

This Privacy Policy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our Site to notify you of any significant changes to our Privacy Policy Notice and indicate at the bottom of the notice when it was most recently updated.

How to Contact Us

If you have any questions or comments about this Privacy Policy Notice, or if you would like us to update information we have about you or your preferences, please contact us by email at support@pacifica2u.com

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Pacifica Direct Sdn. Bhd. (0444637A)

1-3, Street Wing, Sunsuria Avenue, PJU 5,
Persiaran Mahogani, Kota Damansara,
47810 Petaling Jaya, Selangor.

WhatsApp: +6011-5991 0854